Get a return on your LinkedIn profilemodern day - B2B lead generation
Hello, I’m Scott Finney. I’m here to cut through all the noise and deliver you the action items you need to make your LinkedIn profile a valuable sales tool.
For those of you ready to get started, sign up for my B2B lead generation action items. They will be sent right to your inbox.
There is one online platform that is for business. That platform is LinkedIn. Are we connected, yet?
If you’re looking to make LinkedIn part of your sales funnel, you’re in the right place.
The ritual of swapping business cards in now followed with connecting on LinkedIn. More and more networking interactions are skipping the whole card swapping and going right to a LinkedIn connection.
Let me share a personal story with you…
I’ve missed out on countless business opportunities over the past few years. And it was entirely my fault. There is no one else to blame.
But this story does have a happy ending. Not just a personal growth story from a valuable lesson learned the hard way. It’s a mistake I made that many of my friends can benefit from not doing the same.
Back in 2013, I left the corporate world to find my own path. It has been none stop learning. Gathering skills and experience from a wide variety of marketing projects.
Through this time I did what everyone’s does, occasionally update my LinkedIn. Finally getting around to putting clients and projects up. Waiting so long that when I did make additions the information felt outdated.
Like most I treated LinkedIn as an online resume. (I now know this is a HUGE mistake.)
Treating your profile like a resume only speaks to a couple audiences. Peers in your industry and headhunters. Who are you looking to connect with online? If you are looking for career advancement in your current industry, continue to treat LinkedIn as an online resume.
If you are looking for customers I have news for you… Your LinkedIn profile is NOT an online resume.
My personal epiphany came in a LinkedIn message pictured here
Did you catch that?!?!? The part where Jeff said “if your services could be beneficial to me”.
I caught it! And it was like a slap in the face. I say it was a slap in the face because my services could not only be beneficial to him, they could take his lead generation to a whole new level.
Lucky for me, my friend Jeff took the time to send me a message. I don’t even want to think of the countless number of people I’ve connected with on LinkedIn that I could have helped. At the time I connected with ?hundreds? of others my LinkedIn profile spoke to a different person. Not to my customer, but to someone in the industry.
I couldn’t stop thinking about Jeff’s wording. It gave me a sickening feeling in my gut. I started thinking of all the recent networking connections, then my college friends, then my high school friends that could all benefit from my services, but they didn’t know how. They didn’t know, because I wasn’t letting them know.
Back to the story, Jeff and I grabbed a coffee. We chatted about his current project. What he was doing. What he found to be working. What he found to be difficult. Most importantly we uncovered area he didn’t know about. And that was where my services could benefit him most. I live in this online marketing space. I read about it. I watch videos. I attend conferences. But most valuable, all day I’m testing what I’m learning. It is easy to find check list and presentations it takes action and measured results to filter out what is really working.
I left that coffee meeting mapping out a solution to make Jeff’s life easier. As I mapped out the steps he needed to take I thought about Pat and Wes and Kelli and Matt… It was like a movie montage of conversations I’d had over the past few years. These conversations were with friends I had collected through out my life. Some through school, some through work, some through mutual friends, some through complete randomness.
Over past few years as I’ve been building my own business I’ve had the curiosity about what others do for work. More specifically how they get customers and what methods and places online they achieve that.
That leads us to here and now…
I’m ready to share the secrets I’ve uncovered with you. I want you to take the actions necessary to turn your LinkedIn profile into a lead generation tool. Don’t miss out on LinkedIn pulling in prospects and customers while you work on other areas of your business.