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Local SEO for Small Business

What is Local Search?

Local SEO is the act of optimizing for businesses with a physical address.

Google manages queries that have a location-specific intent differently.

Local SEO has a geographic component.

Who should care about Local SEO?

You should care about Local SEO if your business:

  • has a physical address
  • has “store hours” where customers can visit
  • does on-site work for your clients

Does the location of your business play any part in the customer’s decision making process? If yes, Local SEO is extremely important for your future sucess.

Local SEO in 4 steps

In the simplest form possible. Here are the 4 steps to Local SEO

  1. Google My Business
  2. Local Citations
  3. Local On-Page Signals / Local Off-Page Signals
  4. Reviews

Have a physical business that isn't on the front page of Google?

If you have zero marketing budget, the List Your Business 4 module course is a great way to get started.

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