Welcome to our latest blog post, where we’re gearing up for an exhilarating weekend at GiveCamp! This is a special event for non-profits, dedicated to boosting your online presence through the twin powers of SEO and AI. We’ve crafted a comprehensive plan to guide you through the essential elements of digital marketing, tailored specifically for the unique needs of non-profits.

The Essence of Our GiveCamp SEO Talk:

At the heart of our upcoming session lies a simple yet potent framework for SEO – Audit, Plan, Execute, and Repeat. This framework is designed to demystify SEO for non-profits, breaking it down into actionable steps that can be implemented immediately.

Understanding SEO:

SEO, or Search Engine Optimization, is the key to unlocking your online potential. It’s about making sure that when people search for topics related to your non-profit, they find you. We focus on three critical aspects of SEO: content, links, and user signals. Each element plays a pivotal role in boosting your website’s visibility and authority.

Content is King:

Creating engaging content is not just about filling pages with text. It’s about crafting content that resonates with your audience. This can be in the form of text, images, videos, or posts on various platforms like your Google Business profile, YouTube channel, and LinkedIn company page. We’ll explore how to generate content that not only attracts but also retains the interest of your audience.

The Power of Links:

Links are like the internet’s voting system. When other reputable sites link to your website, they are essentially vouching for your authority. We’ll delve into the importance of building a strong link profile and how it can significantly impact your SEO.

User Signals:

User signals are the interactions and behaviors of users on your site. These can include how long they stay on a page, what they click on, and whether they return. Understanding and optimizing these signals are crucial for improving your site’s SEO performance.

Leveraging AI in SEO:

AI has dramatically changed the digital marketing landscape. During the session, we’ll showcase how AI can be used for creating compelling content and brainstorming innovative marketing strategies. We’ll also discuss the role of AI in streamlining processes, improving quality, and saving time.

Hands-On Learning:

This weekend at GiveCamp, it’s all about learning by doing. We’ll walk you through connecting your domain to Google Search Console, conducting brand and topic searches, and understanding how these actions can enhance your online presence. We’ll also share real-world examples of how AI has been effectively used in marketing strategies.


Get ready for a weekend filled with learning, implementing, and transforming. Our goal is to empower you with the knowledge and tools needed to elevate your non-profit’s online presence. By understanding and applying SEO and AI strategies, you’re not just enhancing your digital footprint; you’re opening doors to new opportunities and greater impact.

We can’t wait to see you at GiveCamp and witness the amazing transformations that await!

Talk soon, Scott @ CreatingValueLLC

P.S.: Don’t forget to bring your questions about SEO and AI. We’re here to help you navigate and excel in the digital world!

P.P.S.: Stay tuned for more insights and tips by following our blog. Together, let’s make a difference in the digital space!