Hello, I’m Scott Finney. I’m here to cut through all the Retail Marketing noise and deliver you the action items you need to make your business appear in front of your customers.
For those of you ready to get started, sign up for my Business Visibility in a COVID-19 world action items. They will be sent right to your inbox.
A Retail Marketing Strategy Leads To Retail Store Visits
Attention: Retailers,
What retail marketing strategy are using for your retail space? Marketers are quick to use a rinse and repeat strategy for every business. Retailers must be aware how the retail space is an asset for online marketing. If properly structured, the business name, business address, and business phone number of your retail space gives you the advantage over the competition that only exist as a website. Retail Marketing uses the online evidence of your business to appear in local search and maps search.
The Brick-and-Mortar Advantage:
Yes, your retail store is the advantage you should be leveraging over the competition. Every step of your supply chain can leave clues across the internet of your retail space and what it offers. Mention the brand names you carry. Encourage the brands you carry to mention you on their advertisements. Every retail business should publish all the information a customer might find in store. Publish your menu, show off your pricing, even if the price is just a range. Marketing your individual products and services should not be limited to social media. Social media content has a short lifespan, why not publish all your social media content on your website too. Online advertising doesn’t have to be limited to brief specials. Educate your customers year round with evergreen content on what it is you do and how you help your customers.
Retailers: Contact Us NOW
Who handles your retail marketing strategy?
Who watches your website health?
Where do you go when you have a question?
How often do you audit your business online?
Let’s talk about
- retailers 10,
- marketing 10,
- retail marketing 10,
- retailer 10,
- retail 10,
- marketers 4
Let’s add content about these topics:
- data 10,
- brand 10,
- retailers 10,
- retail marketing 10,
- retail 10,
- facebook 10,
- menu10,
- customer 10,
- advertising 9,
- price 9,
- company 9,
- pricing 9,
- competition 8,
- retail store 8,
- industry 8,
- consumer 8,
Don’t forget these too:
- brands 8,
- social media 7,
- marketing strategy 7,
- newsletter 6,
- blog 6,
- shopping 6,
- description 6,
- definition 6,
- retail sales 5,
- loyalty 5,
- money 5,
- webinar 4,
- supply chain 4,
- advertisements 4,
- marketing mix 4,
- statistics 4,
- ios 3,
- intel 3,
- customer experience 3,
- brick-and-mortar 3,
- technology 3,
- omnichannel 3