Would you like your business to be listed where 1 Billion people actively go online?
Love it or hate it Facebook has the users. Make sure your company has a page. Don’t just put in the minimum about of info. Take the time to fill out every field they give you.
Facebook has added reviews to your business page. Make sure you pay attention to them just like Yelp.
Facebook has a paid ads platform open to anyone. Don’t be one of those people complaining about Facebook charging money to be seen. Facebook is now a publicly traded company. There is no going back to not paying.
Also know that Facebook is watching you. Are you responding to messages? They keep track of how long it takes you to reply.
I have a whole series of what to do (and not to do) on Facebook. Let me know if this is something you are interested in.